Saturday, October 20, 2007

Clay Aiken and UNICEF

How Involved Are Celebrity Charity Activists, and Do They Have Ulterior Motives?

Read entire article HERE

Celebs and Causes Go Way Back
Celebrities' association with humanitarian aid organizations is nothing new. Danny Kaye was one of the first actors to join a charitable organization when he was named a goodwill ambassador for the United Nations Children's Fund (Unicef) in 1954. The comedian paved the way for other entertainers, among them Audrey Hepburn, Sarah Jessica Parker, David Beckham and Clay Aiken.

Lisa Szarkowski, who heads the ambassador program for Unicef agreed.

"Celebrities have the ear and attention of the public," said Szarkowski. "They tend to command more attention than talking heads from our organization."

How Do Celebrities Get Involved?
It's not easy to be selected as a Unicef ambassador. The group sets high standards for celebrities to live up to.

"In terms of becoming an ambassador, it's definitely a process," said Szarkowski. "We like to work with people who are committed to the cause and the mission and to align themselves with us for the long term."

Aiken made the cut when he was named a Unicef ambassador in 2004. The organization approached Aiken after hearing of his involvement with his own charity, the Bubel/Aiken foundation that helps young people with special needs.

Aiken said he felt obligated to help those in need.

"One of the most important responsibilities that you have if you're answering to the public is that you try to use that position in a way that serves the people you're trying to entertain," said Aiken. "I think you have a responsibility when you realize you have kids watching you. ... You can set an example to have kids doing drugs, or you can set an example to have kids helping their communities or their world."

Preparing for a Trip
Despite some common misconceptions, celebrity representatives don't just jet set off for a photo-op; they prepare for months before taking a trip.
...

"We study as much as we possibly can before we go," said Aiken. "And I study after I go, because I want to be an expert on it. I think it's a disservice to the country you're going to and the children you're trying to help if you don't know what's going on and can't speak knowledgably about your experience."

"It wouldn't behoove anyone if we just went in to take pictures and came back," said Aiken. "The goal of all these visits and the reason we sit through extremely long sessions sometimes is so when we come back we know what we're talking about."

What Really Happens on Field Visits
Aiken and others pay their own way when they travel on behalf of Unicef. However, once they reach their destination, they don't have the need for many expenses. Most nights they're sleeping in tents on the ground.

In addition to the bare bones travel accommodations, celebrities must cope with extremely dangerous situations. In order to avoid conflict, Prendergast said every minute detail of the trip must be mapped out.

Technorati Tags:
, , , ,

No comments: